
My Master Course thesis for Istituto Marangoni touched on the subject of luxury, more particularly of luxury experience in the Lemanic Arc area in Switzerland.
I created a strategy to improve the luxury experience in the cities of Lausanne and Montreux, neighbours of the famous city of Geneva, which has a much more developed luxury sector than the two other cities mentioned above.
This thesis counted around 3500 words and was the final work for my master course in Fashion Promotion, Communication and Media.
Layout and thesis by: Mélissa Gargiullo
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