Social media strategy & visual communication for Chill Remedy

For my first freelance job, I started working with Chill Remedy (Italian-based company specialised in CBD products) in December 2020. I helped them develop a social media strategy and redesign the visual branding of Chill Remedy on Instagram (highlights and profile picture)
I started my strategy by analysing their social media platforms, the CBD market and their competitors. After a precise SWOT analysis, I followed by creating a planning for social media. Instagram went from 76 followers to 103 in a matter of hours thanks to this new strategy. As of April 2022, the Instagram counts more than 2k followers.

Even though Chill Remedy creates most of the visuals for social media, I also assist with the creation of visuals I am currently helping them develop their social media presence and work on influencer marketing for them, newsletter’s strategy and translation (Italian-English). Officially, I have the title of community manager as I mainly manage their social media platforms.